Business > CASE STUDY > BBA4951.Unit 4 paper.docx BBA 4951 Tesla Organization Structure, Strategy and Mission (All)
BBA4951.Unit 4 paper.docx BBA 4951 Tesla Organization Structure, Strategy and Mission
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BBA4951.Unit 4 paper.docx BBA 4951 Tesla Organization Structure, Strategy and Mission Columbia Southern University BBA 4951, Business Policy and Strategy Tesla Motor s History Tesla Motors, f... ounded in 2003 by engineers Jeffrey Straubel, Elon Musk, and Marc Tarpenning, designs, develops, manufactures, and sells fully electric vehicles and advanced powertrain components (David & David, 2017). The company s name is a tribute to Nikola Tesla, the inventor of the induction motor and alternating current. Tesla's first car, the Roadster, released in 2008, is a completely electric vehicle that can achieve 245 miles on a single charge (David & David, 2017). The Roadster s beginning price point was over $100,000. Tesla used the money from this vehicle and its later vehicles to bring down the price point of electric vehicles. Tesla now produces and sells several electric vehicles including the Model S, Model 3, Model. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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