Business > CASE STUDY > MKTG307 Week 2 Assignment.docx MKTG307 MKTG307 Week 2 Assignment American Public Unive (All)
MKTG307 Week 2 Assignment.docx MKTG307 MKTG307 Week 2 Assignment American Public Unive
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MKTG307 Week 2 Assignment.docx MKTG307 MKTG307 Week 2 Assignment American Public University MKTG307: Consumer Behavior MKTG307 Week 2 Assignment The STP marketing model (Segmentation, Targeting... , Positioning) is a common business practice and strategic approach in marketing. STP marketing focuses on commercial effectiveness, selecting the most valuable segments for a business and then developing a marketing mix and product positioning strategy for each segment (Hanlon, 2021). In this paper, I will further describe demographic segmentation, geographic segmentation and behavioral segmentation and the effectiveness of each. Demographic Segmentation œDemographic segmentation groups customers and potential customers together by focusing on certain traits such as age, gender, income, occupation and family status (Thomas, 2020). The most commonly used factors in demographic segmentation include age, gender, e. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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