Business > CASE STUDY > Task 2 C204 ES.docx C204 Management Communication C204 Task 2 Western Governors Unive (All)
Task 2 C204 ES.docx C204 Management Communication C204 Task 2 Western Governors Unive
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Task 2 C204 ES.docx C204 Management Communication C204 Task 2 Western Governors University Executive Summary: Marketing Strategy: Nasaquil This report summarizes the marketing strategy meeting he... ld on February 28th, 2020 for Nasaquil. This report will include the effects of this newly released medication, highlighting the clinical trial findings, and prescription information for patients. Within this meeting, there were three key points that our client, Nasaquil wanted covered: ï‚·Reduction in severity and duration of symptoms ï‚·Supported through clinical trials ï‚·Reduction in wait time “ due to no prescription required When discussing the reduction in severity and duration, the presenter highlighted the average duration of influenza was generally 7-10 days, however with treatment with Nasaquil it reduced symptoms to 3-5 days. Additionally, overall severity of symptoms was reduced (nausea, vomiting, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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