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Strategic Plan 3.docx Strategic Plan 3, Part 3 Strategic Evaluation and Recom

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Strategic Plan 3.docx Strategic Plan 3, Part 3 Strategic Evaluation and Recommendations STR/581 PG&E Business Level Strategies The business level strategy h ...

Strategic Plan 3.docx Strategic Plan 3, Part 3 Strategic Evaluation and Recommendations STR/581 PG&E Business Level Strategies The business level strategy helps an organization™s core competencies by allowing them to focus on pleasing the customers™ needs in order to increase revenue. Business level strategies detail actions that are taken to provide value to customers and also help gain a competitive advantage on company™s competition. This level of strategy is concerned with the firm™s position in a given industry. There are four generic strategies that are used to help organizations establish competitive advantage of rivals. The four generic strategies are: cost leadership, cost focus, differentiation, differentiation focus. In 1976, PG&E became one of the first utility companies in the nation to offer energy efficiency programs to their customers. Today, PG&E™s commitment to saving energy is stronger than it™s even been before. When energy is used efficiently, it allows the customers to save money on their energy bills. Saving on energy bills is the most cost-effective way to reduce greenhouse gas emissions. PG&E also partners with their customers by offering full packages of energy efficiency products and services. This includes rebates, incentives, training, education and energy analyses. With Home Energy Reports, PG&E offers information and tips to help residential customers make their homes more energy efficient. This works b. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .

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