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5 2 Short Paper Measuring Goals.docx OL-501 Measuring Goals

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5 2 Short Paper Measuring Goals.docx OL-501 Measuring Goals OL-501-X3076 Business Foundations œAmerican Apparel is a vertical integrated manufacturer, distributor and ...

5 2 Short Paper Measuring Goals.docx OL-501 Measuring Goals OL-501-X3076 Business Foundations œAmerican Apparel is a vertical integrated manufacturer, distributor and retailer of branded fashion (Metha, 2016). American Apparel was built on a mission to make great quality clothing while avoiding the use of cheap labor. American Apparel has faced significant challenges throughout the past couple of years. The company has been losing money and incurring debt at a alarming rate. American Apparel went from a company that was a top trend setter in 2008 to a company that was buried in debt and hasn™t turned a profit since 2009. American Apparel has been at the front of two separate scandals, one with their previous CEO and the other with their labor force. Both these scandals really hurt the company and they are looking to get back on their feet. By setting SMART goals the company can make strides towards returning to being one of Americas top companies and rebuilding their brand. Based on the TOWS analysis of American Apparel, two SMART goals I would recommend would be to improve sales and works towards becoming profitable. I think both of these goals would give American Apparel a little bit of financial freedom and put them in a position to rebrand and achieve back some of its early successes. The first SMART goal would be to achieve sales of $800,000 within the next two years. Their sales were in a steady decrease from 2008- 2010. However, in 2011, 2012 and 2013 . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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