Business > CASE STUDY > MKT 113 Final Project Part I Milestone Two MKT 113: Final Project Part I Milestone Two (All)

MKT 113 Final Project Part I Milestone Two MKT 113: Final Project Part I Milestone Two

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MKT 113 Final Project Part I Milestone Two MKT 113: Final Project Part I Milestone Two All-Natural Kitty Cambinos Southern New Hampshire University ALL-Natural KITTY CAMBINOS The purpose of thi... s paper is to define a tactful plan that reflects the companies wants and desires. In the past this company has been known to produce many different items for both cats and dogs, but going forward the company is hoping to expand by creating a superior food brand that caters to the customer demographic who requires more pampering than most. We are looking at the benefits of healthy All-Natural pet food compared to none All-Natural pet foods and the health of your precious loved pets. We must look at the health of the pets. A healthy pet is a happy pet and owner. The targetmarket for All-Natural Kitty Cambinos new product line is going to be set in Columbia Heights Minnesota. The reason being is because this locations demographic aligns perfectly with thecompany™s goals. It is a bigger city that is very diverse in age. First, the company will befocusing on the ages set between 25-65+ because although the gap is very large it is the primegroup of consumers that purchase pets. Second, the income in this location averages between$10K to $200K a year which aligns with the price margin conducted for this product. Lastly, ahousehold composition census provided in the form of a graph by Columbia Heights zip code lookup,reflects that 1-3 or more person homes in this area is the largest group . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

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