SocialMediaMarketingCase #7.docx | Download for quality grades
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WCC has done several things over the past 6 months to grow their business:Launched a new website with stylised photographs, personal stories and wedding focusedproducts and services.Participated ... in two bridal showcase events to build brand awareness and expose a local,target market of couples with wedding dates in the next 24 months to WCC and theirbeautiful, affordable, customised options.Joined a regional wedding association that shares social media posts, contests and otherinteractive strategies to couples planning their wedding, referring them to the exclusivemembers of the association.Created Instagram and Facebook pages for WCC. Launched 1 giveaway and participatedin a week long posting challenge hosted by another creative entrepreneur.Researched, followed, posted and liked other creatives that compliment WCC productsand services without being direct competitors.Invested in technology and equipment to support the graphic design and printingrequirements to deliver a one stop source for wedding stationery designs.WCC is now facing several challenges with the business.Questions: 1.What Social Media Marketing strategies should WCC use to effectively growexposure to their business?a.A strategy that would be effective for growing exposure for their businesswould be to keep putting their brand in front of people. They shouldparticipate in more bridal showcases to show people that are interested whatthey have to offer. Also, they must get people to positively review theircompany; this would show people that WCC is superior to other bridal brands.A way they could do this would be to offer a discount or something cool for agood review of their business. 2.What strategies should WCC utilise to develop a social community filled with bridessharing stories, offering advice, and recommending WCC to their own community?a.Some strategies WCC should use to develop a social community would be tomake a Twitter account. Even though they have a Facebook and Instagram [Show More]
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